It took two years of in-dept research, closely collaborating with several leading technological institutes within the food industry, until this startup launched the 100% organic beverage already known as the blue wine onto the market. A sweet and fresh taste and the vibrant Indigo colour are the main characteristics of Gik Blue, aimed to create an accessible drink for all young people between 18 and 70 years old.

Why innovate in wine industry when they had so many different options more used to change? “It’s easy”, they say, “it was the most traditional industry we could find in our country”. Tired of the wine culture they’d been exposed to in Spain, where people care more about what they’ve learned about wine instead of actually enjoying it, their goal is simple: to have people sit and sip. Classified as a chilled, sweet wine with 11% ABV, it’s made from a mixture of both red and white grapes that are turned blue thanks to a technological pigmentation process that combines a pigment of the skin of red grapes and a pigment that comes from a flower.